Use Case 3 - Global IT Industry Benchmarking Study
Mapping Global IT Ecosystems to Enable Confident Market Entry
Building clarity across markets, talent, and operating models
As technology companies expand globally, decisions around where and how to enter new markets are shaped as much by talent availability and regulatory environments as by customer demand.
A global multinational exploring entry into IT products and services engaged us to develop a comparative view of the IT landscape across multiple geographies and translate that insight into actionable market-entry decisions.
The challenge: Choosing the right markets in a complex global landscape
The client was evaluating expansion across the United States, Italy, Poland, Thailand, India, and Ukraine. Each market offered distinct advantages, but also introduced different challenges across talent availability, cost structures, regulatory frameworks, and ecosystem maturity.
Leadership needed a structured way to compare markets beyond headline metrics, and to understand how differences in talent, development roles, and employment regulations would affect long-term scalability.
Our approach: Expert-driven insight across six countries
We designed a multi-country study combining deep primary research with rigorous secondary analysis.
The engagement included over 50 expert interviews across six countries, covering senior technology leaders, delivery heads, and ecosystem specialists. These insights were complemented by extensive analysis of industry reports, databases, and public sources to ensure comprehensive coverage and validation.
Findings were analyzed, triangulated, and synthesized into a coherent, decision-oriented market intelligence framework.
Creating a comparable view of global IT ecosystems
The study examined each geography across multiple dimensions critical to IT market entry.
This included analysis of user systems, development roles, and delivery models; assessment of global resource utilization and retention strategies; and evaluation of employment laws, taxation policies, and regulatory constraints by country.
By applying a consistent lens across markets, the study enabled direct comparison and highlighted trade-offs that would not have been visible through isolated country analyses.
What the analysis revealed
The benchmarking surfaced clear differences in ecosystem maturity, talent depth, and regulatory complexity across markets. Some countries offered strong technical capabilities but posed challenges in retention or compliance. Others provided favorable regulatory environments but limited scalability.
These insights helped leadership distinguish between markets suited for rapid scale, specialized capability hubs, or long-term strategic presence.
Impact: Turning market intelligence into entry decisions
The engagement provided the client with a fact-based foundation to shape its global IT expansion strategy. Market entry decisions could now be grounded in a holistic understanding of talent availability, operating models, and regulatory realities.
Beyond immediate entry planning, the insights also informed long-term workforce strategy and global delivery design.
Engagement snapshot
Industry: Information Technology
Geography: United States, Europe, and Asia
Engagement type: Global market-entry and ecosystem benchmarking
Expertise leveraged: IT strategy, talent ecosystems, regulatory analysis
IT Services | Global | Growth & Competitiveness