Use Case 2 - Electric Vehicle Benchmarking study
Benchmarking Electric Truck Performance to Shape Expansion Strategy
Creating clarity in a fast-moving EV landscape
As electric mobility accelerates globally, electric truck manufacturers face a dual challenge: scaling fast enough to capture demand while making the right bets across product, supply chain, and manufacturing.
A leading electric truck manufacturer engaged us to gain a clear, fact-based view of how its capabilities and strategy compared with global peers and how this insight could inform its next phase of expansion.
The challenge: Scaling without losing strategic focus
The electric truck market was evolving rapidly, with competitors moving at different speeds across technology development, manufacturing scale-up, and go-to-market execution.
While the client had strong internal views on its positioning, leadership needed an external benchmark to answer critical questions:
- Where does our product truly differentiate?
- Are our expansion plans aligned with likely market demand?
- Which capabilities should be built in-house versus sourced externally?
Without a structured comparison, expansion decisions carried significant execution and capital risk.
Our approach: Expert-led, multi-dimensional benchmarking
We designed a benchmarking study that combined expert insight with rigorous secondary analysis to build a holistic view of the competitive landscape.
The engagement drew on interviews with industry specialists and competitor experts, engagement with relevant industry bodies, and analysis of market reports, databases, and public disclosures. These inputs were triangulated into a strategic benchmarking pack covering business performance, operations, and future readiness.
The result was a balanced perspective grounded in data, informed by practitioners, and tailored to decision-making timelines.
A comprehensive view across the EV value chain
The benchmarking covered the full spectrum of capabilities shaping electric truck competitiveness.
On the product side, the study assessed differentiation across vehicle design, intellectual property, mileage and energy efficiency, and after-sales and service models. From an expansion perspective, the analysis compared manufacturing capacity plans against projected EV demand trajectories across key markets.
Operationally, the study evaluated supply chain strategies, including make-versus-buy decisions for critical components, as well as manufacturing performance indicators such as automation levels, ramp-up speed, and cycle time.
Together, these dimensions created a clear, comparable view of where the client stood relative to five global peers.
What the benchmarking revealed
The analysis surfaced meaningful gaps and advantages across different dimensions of the business. In some areas, the client demonstrated strong differentiation and readiness for scale. In others, competitors were further ahead in operational execution or capacity planning.
Importantly, the benchmarking highlighted where focused capability upgrades rather than broad investment could significantly strengthen the client’s expansion strategy.
Impact: Enabling confident expansion decisions
The study equipped leadership with a clear, evidence-based foundation for decision-making. Expansion plans could now be prioritized with a sharper understanding of market demand, competitive positioning, and operational constraints.
By aligning product strategy, sourcing decisions, and manufacturing upgrades, the client was better positioned to scale efficiently while sustaining competitive advantage in a rapidly evolving market.
Engagement snapshot
Industry: Electric Vehicles (Commercial & Trucks)
Geography: Global
Engagement type: Strategic benchmarking for expansion
Expertise leveraged: EV strategy, manufacturing, supply chain, operations
EV & Mobility | Asia | Strategy & Market Intelligence